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Thursday, February 28

I want this in the UK!



You don't even need to know who this lot are; it's the concept. Show the wizard behind the curtain.

This is from Harry Shearer's 'damn channel'. Harry's the voice of numerous Simpsons characters. His channel has loads of this stuff.

Such is progress

New Washington Times (owned by the very, very right wing Moonies) Style Guide:

2) Gay is approved for copy and preferred over homosexual, except in clinical references or references to sexual activity.
3) The quotation marks will come off gay marriage (preferred over homosexual marriage).
David Duke (notorious white supremacist leader):
"I don't see much difference in Barack Obama than Hillary Clinton--or, for that matter, John McCain."
New Republic: Post-racial - how the American far-right is coping

Wednesday, February 27

Update: Iranian gay deportee, Mahdi Kazemi

All Mehdi Kazemi News updates are now at medhikazemi.com

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'Undercover mosque': police hit with lawsuit


Hallelujah seems to be the appropriate response to the news that Channel Four is supporting a libel claim against West Midlands Police.

These are the mob (WM police) which took Channel Four to law over their broadcast of a documentary featuring footage of British preachers calling for homosexuals to be killed, espousing male supremacy, condemning non-Muslims and predicting jihad.


These are also the same police who have received consistent criticism by West Midlands lesbians and gays for homophobia. I blogged last year about how West Midlands Labour councillors (it's a Labour fiefdom) were running anti-gay campaigns using a local gay sex meeting place as an excuse. There's plainly a homophobia problem which lives in the West Midlands.

So hurrah for Channel Four. They have a bloody good case.

Me! Me! Me!


Reading through the comments online as the Daily Mail launches its campaign against plastic bags is an object lesson in:

  1. intergenerational responsibility
  2. blatant selfishness
I recycle bags, this is about taxing ME, this is inconvenient for ME, I am upstanding, I don't litter ... I, I, I ...

What sort of a future do these sorts of people want for their children (or if they don't have them, like me, the generation of humanity who'll support them as they age)?

They want a future which they're not responsible for - that's for someone else (my bloody local council, Gordon Brown, chavs, my neighbors, politicians etc.). Anyone but me.

It's very very, very easy to put the blame elsewhere but we all make decisions, do actions, do non-actions, which have collectively created the polluted, litter-full world we live in. Angels didn't descend from heaven, spaceships didn't land - humans did it and we're all part of it.



Tellingly, the Mail is hanging it's campaign off the impact of rubbish on glamorous sea creatures. Look at this poor turtle, here's a gull wrapped in a plastic bag. I'm sure they know what they're doing and what works best with Middle England.

But howsabout talking about what sort of world our collective kids will inherit?

It's extremely encouraging that the vast majority of commentators have at least some sense of this at last - that concern for the environment is not about fluffy animals but our kids.

I was chatting about this today and there's one person who I'd pin as responsible for the British change-of-heart and that's David Cameron. He has 'normalised' environmental concern on the Right and thus marginalised the sort of selfish loons who appear to dominate American discourse (and used to in Australia).

None of this is to say that changes by individuals is enough - it's not. But we all (can) vote, we all decide, we can make companies and governments change tack. That's why we like being here, in the UK, rather than, say, Saudi Arabia. The public's opinion is what needs to change and it seems to be happening.

The Mail's campaign is very encouraging and - as they did with UK racism over Stephen Lawrence - it will result in a further normalisation of environmental concern. And that's for the good.

Video: Italians protest UK deportation of gay teen to Iran



Google translation from the Italian (Source: radioradicale.it):

In the coming hours the gay Iranian Seyed Mehdi Kazemi will be transferred from Holland (where he is after having fled from England following the British authorities' refusal to grant him political asylum) to London, before being deported to Iran where he risks execution for the crime of "lavat" (sodomy). The delivery of Mehdi should happen already tomorrow.

None Touch Cain and the Radical Party Nonviolento, transnational and transpartito ask the Foreign Minister D'Alema to intervene immediately to the UK to freeze the unacceptable process of deportation to Iran of Mehdi. That represent a violation of international conventions on human rights and in particular the Convention on Refugees, the jurisprudence of the European Court on Human Rights and the same law (Directive 2005/85).

Yesterday [Monday 25th February] at 17:30 in Rome, in front of the Embassy of Great Britain (Via XX September, 80), there will be a demonstration of No Touch Cain, Nonviolento Transnational Radical Party and Transpartito and Group Everyone, to ask the Government to halt the English 'extradition of Medhi to Iran.
Monday's protest (in Italian)



NB: I will try to get this onto a video sharing site.

Tuesday, February 26

Ten online campaigning tips for Ken Livingstone


I may have mentioned my lack of impress with Ken Livingstone's online campaign for the London mayoralty. The first efforts out the gate broke numerous web norms with the biggest hole being leaving supporters without fightback material against the rapidly building anti-Ken campaign and unexplained requests for money from Labour after it's fundraising scandals.

To be a wee bit more positive, here are ten tips culled from the US Primaries experience. They'll be applicable to both Boris and Brian and Siân as well but both of Ken's main challengers are miles ahead already.

I am not including the very, very basics such as not relying on images in email to convey information or testing your site for its usability — if you don't get that sort of thing everything here is waaaay too sophisticated.

1. Email.

  • This is still a prime first contact point, resource appropriately
  • Keep them short and punchy (Ken's waffle on)
  • Keep them task orientated for supporters
  • Lob them out immediately when attacks hit
2. Connect Online to Offline
  • Obama supporters can fill in a simple form and get a free bumper sticker
  • MeetUp and other massive event/organising sites are the prime focus for local campaigning - see Edwards campaign. Use them even before your own site
  • Only Obama has done this properly: tying microtargeting to participation such as online phone banks and text
  • Obama is running ads using web 2.0 to show where to vote
3. Your site won't do everything, don't rely on it
  • Most US Voters don't visit candidate websites
  • Extending your web presence is therefore essential to repeat your talking points
  • What Americans say they want from candidate websites are; their voting records; less spin; less reliance on video clips (for people dependent on dial-up); clearer statements on the issues
4. Viral is always about funny
5. Rebuttal is what the web's for
  • All the meme's against Obama have been far more effectively fought in an online than previous offline campaigns — the Karl Rove's are losing power as the wizard's behind the curtain
  • The web's depth allows you to go to town
  • Your supporters will be desperate for rebuttal talking points
6. Multimedia and video rule, obviously most of all with young people
  • I haven't seen clips circulating of Ken knocking back the booze — that's luck not strategy
  • Encourage and feed your supporters to create their own MM like Flash cartoons — see Mark Fiore
  • Mitt Romney ran a very successful 'create your own ad' effort through Jumpcut
  • You could start with a send-up of 'drunk Ken' — attack is the best defence
7. Expose and therefore normalise yourself
  • Not for nothing have US commentators praised 'Web Cameron' for craftily displaying a 'normal, family guy'
  • Unless you're a stand-up comic or Obama, talking straight-to-camera is boring
  • Brave trumps timid
8. Ditch blatant spin, bottom-up not top-down
  • Supporters, especially a blatantly multicultural selection, praising you - this interests who?
  • Better to seed communities of interest who support you to do their own specific, tailoured spin with your talking points
  • Hillary had to learn that playing safe and top-down command-control doesn't work online and looks awful
9. Bloggers rule Search
  • Google results will generally give masses of blog links
  • For both Ken and Brian this is a major problem given the Tory-leaning UK political blogosphere — although Guido is no Drudge
  • So invite Labour bloggers in and get them to piss inside the tent: encourage them
  • US candidates rank well in search (for their name) only Obama & Hillary for campaign issues keywords (e.g. 'Strengthen middle class')
  • Edwards had 43x more web pages indexed than Obama
10. Sometimes TV still beats Web
  • On Super Tuesday when California was declared for Hillary - the key moment - it took at least ten minutes before it showed up online.
  • On Super Tuesday everyone was 'live blogging' the same results everyone else was waiting for - from the news channels
  • Not so much here yet, but in the US TV is migrating online (I was watching MSNBC on Super Tuesday, they had numerous streams) so candidates feed that context with tailoured landing pages 'for more info'
  • Source referral from TV web pages needs gardening
... and 11. Listen to online politicking critics (like me). The Republicans didn't and look where that's got them.

And if you - cynical politician - still need some sort of convincing see Pew Research nailing the numbers on the Web's political influence in the Primaries.

Any other ideas? I'll expand this post as more ideas pop into my head.

Additions:

12: What is a 'political' website? Don't restrict your web presence
  • Don't play to the crowd who either never will or already are voting for you (except for mobilisation)
  • The Kenyan Crisis is one example when all types (literally) of bloggers and commentators on all types of sites have participated in politics
  • A London example might be the politics on Arsenal's discussion sites surrounding the attempted Usmanov take-over
  • Match and tailor talking points to communities of real or potential interest, e.g. bus safety to women - and gays - and *fill in the blanks*
13: Use Geo-targeting
  • Obama's campaign used this to present Texas specific content to users from Texas
  • It is now possible to target down to the town level in the UK
  • For elections this means you can tailor messages much more precisely for website visitors as well as searchers so you waste less online ad money

~~~~~~~~~~~~


On the numbers:
  • Pew's is the first US detailed research but OFCOM, amongst others is tracking the change in media use in the UK
  • You can see it also in the papers ranking up their sites - they see and are anticipating the move for info/news sourcing to online
  • 'Occams razor' (past experience) suggests that we are maybe 1-2 years behind the US
  • See the impact of YouTube already in the UK - e.g one of my local councillors was shown remonstrating in a street through a video shot on mobile and posted online, then the papers picked it up

Google Reader clips catch up

Latest of my Google Reader starred items:

More McCain comedy riffs

Following on from Jon Stewart:

Oscar is 80, "which automatically makes him the front-runner for the Republican nomination"
Late night hosts seem to have settled on McCain's age for comedy value.



"The guy who is always early for the 'Early Bird Special'"
"The guy at the supermarket who is confused by the automatic doors"

Mind you. that clip's from before the New York Times linked him to a glamorous lobbyist ...

This is hysterical.



They keep saying he's too old for the job. Hell, they'd be nothing better for his campaign than if he produced a closet full of Naughty Ladies ... 'I have an erection right now', then knock the podium over with it ...

Wonkette had the best summary of what the heck the New York Times printed:
  • While Grandpa Straight Talk was running for the presidency in 2000, all his aides were going nuts because he was constantly traveling with a good-looking lobbyist gal who was, at the time, in her early thirties.
  • Whether or not McCain and Vicki Iseman were having sexytime on the corporate jets he used to fly around the country, McCain did do the bidding of Iseman’s clients.
  • At this point, he had barely cleared his name from the Keating Five Savings & Loan scandal.
  • In one of his few acknowledgments that the Arizona senator has ever been to Arizona, McCain made a point of not flying direct from National Airport to Phoenix because he had some part in opening up that commercial air route — but because he always flies in luxury private jets provided by the Corporates, it didn’t much inconvenience him.
  • McCain helped launch some campaign-ethics group, but the group ended up doing the exact same corrupt things it was supposedly against, so he quit in shame.
  • Corrupt banker/developer Charles Keating was, obviously, an immediate supporter of McCain’s long congressional career. Keating showered dirty money and fancy vacations on McCain, who loves all that shit.
  • Then McCain tried to get the government off the back of Keating’s failing corrupt Lincoln Savings and Loan, because McCain really wants to get government off the backs of his corrupt millionaire friends.
  • McCain got caught, but somehow clung to his senate seat.
  • But McCain can still pretend to “wince” at the memory of getting caught, so who cares if the bailout cost American taxpayers $3.4 billion?
  • He also got caught having a big lobbyist fund-raising deluxe luxury fancy party in 2000. So he ran and hid like a little girl.
  • Lobbyists control his entire miserable, corrupt life.
  • He loves lobbyists, both in the figurative and literal sense, because he was probably screwing that one lobbyist.
  • And when the lobbyists need a quick letter to the FCC or whatever to help their clients, John Maverick McCain is always quick to help, the end.

Online marketing and UK eGov Frontierspeople


In January my fabulous egov webbie colleague Jeremy Gould organised the first UK Barcamp for government, held at Google HQ. BarCamp is a newish way of organising gatherings that's a breath of fresh air over the usual stale conferences.

It was an enormously successful event, for the first time drawing in a significant non-government input from the, often isolated, other people in NGOs, SMEs etc as well as bloggers with an interest. I was very sorry I missed it, not the least because it's exactly the sort of event I've wanted to see for - actually - years.

However ... and not having been there I recognise the limb I'm climbing onto (I used to review concerts and this is a classic, don't review if you weren't there) ...

One subject which I noticed was absent from discussion and follow-up and also didn't appear in the stated interests of the attendees was online marketing although I'm sure Search was discussed - it was @Google UK HQ after all.

Of course this is a first, so everything wouldn't make it in, although the 'agenda' at a BarCamp is all about what interests attendees, but it wouldn't surprise me if marketing was completely absent as my experience is that the area just doesn't register in the UK GovWeb scene. It wouldn't have been a focus for attendees because Social Media (in particular), online democracy and similar 'frontier' areas are 'subjects du jour' and there hasn't been the prior resonance, the history, with marketing as a topic for the people in this scene to put it on the agenda.

Elsewhere, it's never been a subject of interest within eGov. What there has been has been either irrelevant or dated (see DirectGov marketing and paulcanning posts passim) but - largely - notable by its absence. There is still no basic advice for government webbies on basic webbie things like Search Marketing / Search Optimisation (though government will advise SMEs on it!).

I hate to reuse the same word but here we go ... this is another disconnect. Marketing and especially Search Optimisation is an absolute essential for any web project.

Simply put, the 'findability' of any site is dependent on it and if something can't be found it won't be used. It precedes Usability.

I can't put it any simpler: if you don't market, how are you going to get used?

The eGov prism through which this topic is missed can be seen in something like discussions about whether councils or specific services (like Youth) should have a Facebook or Bebo page. The eGov discussion would revolve around what you would do with it, how you would use it to 'engage', policy etc. Wonky stuff.

But look at how Presidential candidates (and now some UK candidates) use these huge sites — it's mainly about extending their web presence. Making themselves more 'findable' because they are there in as many places as the potential voters might find them. That first, then maybe they might actually do more with that presence. That's how candidates have behaved online.

Never mind what you might do with a Bebo page, for example, if you simply stick one up that links to somewhere else that helps someone - especially the Youth - find you, boosts your overall presence and promotes your landing page(s). Just doing that is credible to audiences, anything more is pre-empting and assuming attitudes - you don't need to do more.

This is just the beginning, the very basics of online marketing - extending your presence.

Any web site manager looking through their logs will see a host of traffic sources. Looking at my blog; it's bits of traffic which adds up. Different posts finding different audiences through me pinging, links I've asked for and links which self-generate, referral, even one Wikipedia link which has brought lotsa traffic. And Email isn't insignificant as a traffic source. This is exactly how any other site builds traffic.

I've written a lot about how massive efforts like DirectGov really don't help punters through thinking themselves 'special' and not behaving like the rest of the web. How people use lots of different search terms and most won't find them what they want from government via Google, (which is how most people find anything online). Search is not easy (the mighty BBC is screwing it up right now) but it's not like others don't know how to do it and it's not like government doesn't have inbuilt advantages (trust).

The simple fact is that marketing is largely absent from the projects not just devised by big bad bureaucratic government but also those of the Frontierspeople: hence the gap at BarCamp. (Relative) successes tend to come from unsought viral promotion or exclusivity. They don't come from any thought through online marketing strategies because - put bluntly - there are none in eGov.

Any comparison with other sectors just shows this gap in its sharp relief. Who else would keep building sites with no strategy to drive traffic, let alone target an audience?

What actually is depressing is that, without wanting to sound martyrish, I'm scratching around to think of who else is raising the topic. There just seems to be very little resonance for marketing within eGov.

Am I wrong?

I'm scratching around for reasons and the only one I can think of which makes sense is look at the personnel. Who is coming from online marketing backgrounds into eGov? How does this knowledge make its way in? By contrast geeks. tekkies and wonks (of which I'm at least one meself) we have a-plenty.

Solutions? Again, I'm scratching but I think the quickest is to connect with the Frontierspeople equivalent in online marketing and not wait on the bureaucracy. I would also guess that this sector - being citizens and tax-payers themselves - wouldn't all be disinterested in contributing. It's just a shame that we'd (eGov) be coming from such a low base in that potential engagement.

But first we, eGov, just need to recognise online marketing as a vital, core part of creating websites. That hasn't happened yet.