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Monday, March 12

New Alexa tools


Alexa Search (which is part of Amazon) tends to be regarded as an imperfect tool, but it's still extremely viable, useful and free (although many bloggers slag it off, I know analysts use it as another info source).

They've added:

  • Geographic user report — See what percentage of users for a site comes from each country.
  • Traffic rank by country — This one is interesting to actually see your site's ranking in different countries.
  • Reach percentage — Instead of reporting the confusing "reach per million" they were doing before, they now show what % of the total web user base a site reaches.
Alexa gives different numbers to Hitwise because they both have different sources of data but has the distinct advantage of being free.
Alexa utilizes web usage information, which tells us what is being seen on the web. This information comes from the community of Alexa Toolbar users. (more about how they've refined this).

Hitwise uses a combination of anonymous web surfing data provided by ISPs in various countries and its own panel-based measurements to determine which sites are most popular on the web.
You can use it to get some idea of where you stand compared with other sites, amongst it's other uses.

I have compared raw stats (from other sites) and found the Alexa comparison closer than the Hitwise one, although the industry tends to like Hitwise: they do publish lots, including some great analysis (see LeeAnn Prescott)

More Alexa Site Information - Alexa has built an unparalleled database of information about sites that includes statistics, related links and more. All of this information can be found on Alexa's Site Overview pages, Traffic Detail pages and Related Links pages. To access thes pages, simply type the URL of any site into the Alexa Search box.

In addition to the features mentioned above, Alexa also has Movers & Shakers (sites jumping in traffic) Hot Searches (what people search for) and lists of Top Sites in available by language or categories.

1 comment:

  1. Anonymous5.4.08

    Alexa.com is a subsidiary of Amazon.com. It is a website which provides information on traffic levels for websites. The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. Alexa toolbar is an application developed by Alexa Internet. Its primary use is to measure website statistics. This toolbar collects as well as gives some valuable information. Once you install it, the Alexa toolbar monitors all your surfing and collects information about what domains you visit. They use this data to rank web sites. The traffic rank they assign to websites is based on 3 months of aggregated historical traffic data from millions of other users and is a combined measure of page views and users. Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.

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