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Saturday, June 30

PM 2.0

Downing Street syndicates content to YouTube. In it's latest, Taking a break during a typically busy day inside 10 Downing Street, Tony Blair confides that "nothing prepares you for the difficulty of being Prime Minister".

Here's another one showing him meeting the Queen, narrated by an Aussie for some reason (possibly tourism-related). John Major says: "you can be frank, even indiscrete .. nothing is bared, everything is open season".

The Downing Street YouTube Channel appears to be a relative hit.

City: London
Hometown: Westminster
Country: United Kingdom
#23 - Most Subscribed (This Month)
#9 - Most Subscribed (This Month) - Directors
#61 - Most Viewed (Today)

And some content is getting significant audiences.

Added: 3 days ago
Views: 56,850

Though probably not the one today (Gordon visits kids) which opens solemnly then proceeds into inappropriate disco music (there is such a thing).

Thus far in Downing Street's Web excursions, it's Tony Blair saying 'Am I bovvered?" which gets the most views - something above 300,000 in its various incarnations:

The website itself is getting more and more Web 2.0 like:

They even have a youth version, motto 'more than just a door'.

This encourages them to:


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