Social Media's Impact On Mobile Marketing + PR

from PodTech.net: Technology and Entertainment Video Network by Jennifer Jones
The mobile phone is the link in the movement from a networked society to a more connected one. What does this mean for mobile marketers? Jennifer Jones spoke with Chad Stoller, executive director of Organic, a digital marketing agency, to gain his perspective on current opportunities.

"Location-based services are the key"
"The biggest problem with GPS is people can't figure out where they are"
"We're 3-4 years behind Europe"



"Now your customers are giving it to you whether you like it or not"

Jeremiah Owyang interviews PR professional David Parmet at Miami's WeMedia conference at the University of Miami, in February, 2007. David writes Marketing Begins at Home. David's got some clients that embrace social media, such as English Cut, Stormhoek, and Scrapblog. He explains some of the things to look for when searching for a social media PR professional, and why some of the best consultants aren't afraid to give their clients "bad news."