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Wednesday, October 3

Mobile web taking off - slowly

BBC News has an interesting summary of the state of the UK mobile web market. It's healthy, they think;

Figures for February 2007, from the Mobile Data Association show that almost 15 million people use the web via their handsets each month.
New flat rate price plans and much faster speeds are increasing usage but most have download limits and stop Skype or streaming video use.

They have only recently stopped ridiculous restriction to their own portals and content and have seen portal content usage rise and spending within previously walled gardens.

T-Mobile said "Usage is as diverse as the people using it."

"Half of our customers surf the internet on their mobile when they are at home watching TV. They do not need to go to a laptop and fire it up. The mobile is there for them."

"Social networking has rocketed up the charts recently," he said. Sites such as Bebo, MySpace, Facebook and eBay have become very popular destinations for customers."

Said Vodaphone:

"It's different and relevant to the individual. It's the real long tail of relevance."


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