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Saturday, July 26

The Process

What if there were no stop signs, and some marketeers were charged with inventing one?

Made me think of this story from last week: 'Blackburn's new £60,000 logo almost same as Barrow ‘branding’'. (Er, the logo isn't on the council website ;[ Neither is Barrow's).

Have neither heard of 'brand continuity'? Then again, the story includes this hysterical line: 'The two PR companies involved say they have no idea why the two images are so similar.'

Because logos are invariably drawn from a fairly limited pool! Just like there are only 12 master formats of advertising! How many times have you seen a 'swirl' logo or a heart? Being original is very hard work.


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