New blog

All new content on my restarted blog is here

Sunday, December 14

Functionalism in web analytics

Excellent primer from the leading edge on how to frame analysing web stats.

There are dozens of insights here from Gary Angel, CEO of Semphonic, and all very much common-sensical (well, I thought so).

Here's a whitepaper backing up Gary's points: Functionalism: A New Approach to Web Analytics


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