At Socitm's Better Connected event 2 June in Brum by far the hit of the day was this presentation:
John Steed from Cheltenham Council talked about how the massive flooding of the town a few years ago gave a kick-start to their social media efforts - and quickly won top level support after a brief hesitation.
They used a free blog service, Flickr and YouTube to keep residents and others informed during the crisis. They couldn't rely on the website alone and this allowed them to help residents help themselves - posting photos of what was happening for example.
John talked about what's been going on since then and they are making some great use of social media, being innovative and implementing some good ideas. Their Flickr content has evolved into a 'go to' place for local photos as local photographers get engaged. Their videos are useful in being visual and showing some beautiful parts of the town.
His talk inspired a lot of people on the day and - as one twitterer noted - why we don't seem to applaud any longer at these sorts of events is a mystery.
Montpellier, Cheltenham, UK