New blog

All new content on my restarted blog is here

Wednesday, September 9

How to write a good tweet

TweetyImage via Wikipedia

My guru Jakob Nielsen has published on research Nielsen Norman Group has just completed on Tweet usability.

To my knowledge, no one else has done this sort of research although many of the recommendations have been picked up elsewhere and some are plain common sense (not that that often stops people ignoring sense ... !).

He walks us through their design of a promotional tweet, going through five iterations to end up with:
LAS VEGAS (October) and BERLIN (November): venues for our biggest usability conference ever
Here are some points for this tweet's development (with some embellishment from me):
  • Capitalising city names draws the eye, breaking up the quick scan
  • Because when people scan they typically only read the first few words of a sentence, those first words need to be information-rich
  • Promotional tweets can be ignored so include some sense of news /new to make them useful / less obviously promotional / more compelling
  • Tweets should be 130 chars or less to allow for retweeting
  • Full sentences aren't necessary in short content, which users are scanning, so ruthlessly chop unnecessary words and use quickly comprehensible characters like '+' and ':'
  • Use a meaningful URL - which may appear elsewhere alone and out-of-context
  • A tweet should be highly focused and not try to make multiple points
Nielsen frets over when to tweet, concluding that 7:51 a.m. Pacific time is his best option as it also catches Europe.

However for others than him it may be more useful to use a service like Twittertise (which allows you to schedule tweets) to overcome Twitter's ephemeral, stream driven nature (Nielsen says that with click-through decay, Twitter time passes ten times faster than email time) and hit more of your likely audience amongst your followers. Obviously don't over-egg this!

Finally he reiterates a point which really needs driving home in my experience as many people don't get it:

Text is a UI

and this applies doubly when you are talking about short text and when you're calling people to action.

Reblog this post [with Zemanta]


  1. No matter what you buy, you know when you’re shopping for Coach Wallets , you cannot go wrong! Coach Legacy is extremely well known for Coach Ergo high quality leather, and Coach Bonnie stores offer an abundant variety of backpacks for buyers to choose from.

    Educational, ever changing - these are the qualities that adult novelties or adult THE RED GREEN SHOW posses. Check out THE RED GREEN SHOW DVD COLLECTION sex toys shops or other online adult retail stores to help you choose a specific video that suits your viewing pleasure. Adult THE RED GREEN SHOW DVD offer a variety of categories: couples, orgies, lesbian and gay, and extreme.

    If in a hurry, you can match Hogan scarpe with any garments and you will be ready to ride off. Being keep an eye of through your fancy Hogan scarpe donna , you will definitely be the glamorous and smart one wherever you are at. The comfortable hogan donna gives allow you to play all day long without getting fatigue on your feet. Style with Hogan scarpe uomo today!

  2. Anonymous6.8.10

    The fashion ed hardy shoes for girls skinny leg denim jeans is massive! There are sever ed hardy shoes al reasons for this following. Firstly, these ed hardy shoes figure squeezing jeans are well-liked by teen superstars and girls often like to emulate their most loved star. They are also very easy to wear – jeans complement everything in your wardrobe and can be dressed up or dressed down
    based on the situation. Additionally, young women and teen girls prefer ed hardy clothing to have on something their own mothers can’t, and skinny ed hardy outlet leg jeans fit this description.

  3. seks market da ucuzluk. Fantazi alemi kaliteli sex shop sitesi. şişme bebek shop ürünleri. sexshop da olay. sex shop sitesi. erotik shop ürünleri hakkında. erotik market sağlık sitesi. seks shop fantazi ürünleri.

  4. thanks so much for the points for this tweet's development , they will help me a lot with some problems I have been having. I like to solve my problems, once I had a serious personal problem, but I took Sildenafil Citrate as it was my doctor's recommendation and that was the best thing I have ever made!

  5. Since you are pandora jewellery going to propose cheap pandora to your special someone only once, you should cheap pandora uk make things extra special pandora discount uk by looking into antique pandora uk art deco rings. The cheap pandora necklaces luxurious and classy look of these rings make them a perfect wedding ring pandora necklaces and charms option for those who want to make their proposal more memorable and exciting.Antique art pandora beads deco rings are known for pandora beads uk their decorative structure and their geometric designs. Their intricate cheap pandora beads patterns and bold colors make them every girls dream come true.



  7. i was also thinking about how to schedule tweets how to be in contact with my friends while iam busy so th site "" gave me all the answer about.... now my dream come true and now i can do all with my twitter.


  9. Thanks a lot!!!!
    So Gooood Page..….
    NIce post

  10. A proper tweet is what inspires people to act or react.
    Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.
    website developers India

  11. Nice points for tweet's development, inspired a lot, keep sharing.

  12. Thanks for the post. I liked it. Keep going I follow you.
    Web Design Company| Clone Script|

  13. Is like to make an add of Viagra Online without prescription or take the main idea from a text, you must be concise and objective also is about to use the right words, the simple ones because not many people know our lexis.

  14. Site's character and a great color match .. Göğüs küçültme AmeliyatıI will recommend your site to the other platforms.

  15. I enjoyed this site. Çene Cerrahisi I will recommend your site to other places. Saç Ekim Everyone does not show care. Estetik But you were preparing a site so rich in content. Estetik Burun Ameliyatı Everyone who helped, thank you.

  16. Everything begins with believing.fue

  17. Really wonderful! I think your post very nice. Thank you guys for this interesting stuff.

    carry on luggage size