This is a really excellent reminder of a web basic, which is unfortunately often forgotten as websites add and add and add and in the process become bloated.
“Think of your Web audience as lazy, selfish and ruthless,” said Michael Gold, West Gold Editorial principal quoting usability guru Jakob Nielsen’s apt description of today’s impatient, task-oriented Web audience during his remarks at a recent ONA panel. “Web audiences are on a mission—they’re task-oriented.”
Text matters on the Web from Martin Ricard on Vimeo.
Related posts of mine:
- Keep cutting those word counts
- Must links always be blue
- Simplicity in web design
- Text text boring text