LibDem MP Lynne Featherstone is the party's lead on web stuff and so she should be - she's had a blog since 2003 and has fed it practically everyday since. Lynne even credits her election victory to her strong online presence and use of it as an organising tool.
When she came to updating her website she chose Simon Dickson of Puffbox, the man responsible for many website transformations including Number Ten's.
For her site Dickson has done something entirely new and - I think - brilliant. Called a 'lifestream' it brings together all the flotsum and jetsum of Lynne's online life in one place - her site.
So the grand concept of the site is the use of a tabbed 'lifestream' as the homepage. The initial view lists her last 10 actions, no matter where they happened - including Early Day Motion signatures, which required me to write my own scraper. Then, if you want to see her activity on one of those specific areas, you just click the appropriate tab. It's all driven by RSS; the tabs are powered by ajax; the lists are generated by a cron for obvious reasons.
It includes content from:
Her blog
Hornsey & Wood Green LibDem press releases
Her tweets
Her pictures on Flickr
Her in Hansard
Early Day Motion signatures
Her videos on YouTube
Media cuttings about her
So rather than a whole lot of icons you click through to find content this brings it all together. As I said, brilliant. And just maybe a first?
(Just not sure about the name 'lifestream', only I can't think of anything better).
For some reason - sans Boyle - the UK doesn't generate that many viral videos. Which is bizarre given our creative talent (see advertising, TV formats etc.).
This especially holds true in politics, we're sh*t when it comes to political virals. So I've a (free, no obligation) tip for the Libdems. Take a tip from Sarkozy and go disco.
Oh, and PSF is behind-the-firewall - but influential :} (Obviously) Oh, and surprised (not really) to see no comment whatsoever from political blogosphere, Tories or LibDems.
Oh and why isn't Tom pushing to get John Suffolk sacked?
Great idea from the LibDems. A meme of '25 random things' is going their rounds, post Facebook. Politicians are answering. Read around to get a real flavour of various personalities (i.e. Iain Dale). Hope it catches on.
Kevin Rudd did make an appearance on the show, and clearly planned his response well in advance. The Rudd man considered Dame Edna for a moment - perhaps not realising she’s a classy country housewife and far too modest for such shenanigans.
He then pondered the possibility of coupling with Kath & Kim’s Kjell Knight, for his “style, sophistication and unique power walk.” I’m not sure whether or not that was Fraud’s way of alluding to Rudd’s secret attraction to his power-walking nemesis, John Howard.
In the end, it appeared that Kjell Knight was already taken by fellow Rove guest, Jason Donovan. Given that, Rudd resigned to the safe answer by claiming that his wife, Terese, was the only one for him. Of course, Rove latched on to the awkward mystery created by that statement, by asking Kevin if that meant his wife was a man. In typically embarrassed fashion, Rudd only chuckled his non-response to that dig.
Owh ... where's slag Cleggy on that meme :} Or trussed up Brown. Or monsieur closet Mandleson ...
Whilst, as predicted, former Obama online strategists can name their price, election losers, the Republicans, are now seeing the web as the foundation from which to rebuild. (So, Repub online strategists can also cash in!)
George Bush's former senior advisor, Karl Rove, (aka 'Bush's brain', caricatured right in 'rap' mode) reckons that:
The political Web 2.0 is about networking and Democrats grabbed the lead. The party that figures out where Web 3.0 goes will grab the decisive high ground in high-tech warfare.
Ya think?
In the UK, despite some well received development of the PM's website, only right now does his party seem to have woken up to how far behind the Tories (and the LibDems) it is online — and how damaging that could be.
(Last year I argued that if Ken Livingstone had got his online act together in the London Mayoral election he could have potentially closed the gap).
Gee, that Obama effect reaches everywhere ...
The best of Labour's online responses thus far has come from the unlikely pairing of John Prescott and Alastair Campbell.
Their effort has even received the blessing of top Tory blogger Iain Dale.
This was the same Dale who welcomed the online competition from the more highly publicisedLabourList, created by Derek Draper, the NuLabour insider and star of 'Cash for Access'.
Founder of ConservativeHome, Tim Montgomerie, has also been lending a hand - well advice - to NuLabour's efforts (lunch with Draper). Says Dale, Montgomerie:
did a piece [on the BBC] critiquing Labour's online strategy this lunchtime. Sitting in the studio listening was the old bruiser himself, John Prescott. While using some pretty garbled internet language, it's true to say that John Prescott knows more about campaigning than Derek Draper will ever do. If he can transmit that knowledge into an online environment I suspect his Go Forth website will outdo the disappointing Labour List.
Prescott has started his own BLOG and this afternoon has even taken to commenting on ConservativeHome to thank Tim for his well meant advice. You can view Prescott's response to Tim HERE.
Here's Prescott's first - yes - sweet'n'endearing Vlog:
There seems to be something terribly significant about the attitude and personality of the people behind the two sites: Prescott is humble, Draper is arrogant. The UK political blogosphere's conclusion seems to have already lined up against Draper's enterprise.
For one, Draper's LabourList employs the services of the legal firm Schillings:
Without the first clue about what this might mean to other bloggers. I seriously suspect that he chose them on the basis that his wife has hired them in the past.
Schillings are libel lawyers well known for harassing bloggers who question the big and powerful.
But then newly minted 'cyber-warrior' Draper has written "I am building a site for 60 million people, not 60 bloggers", has raised the middle finger to Iain Dale's very generous and correct advice, thinks three days a week's work commitment is enough and is enhanced by stupid PR claims that his site will be like the UK's version of the Drudge-beating HuffingtonPost —he obviously already knows everything about blogs and websites because he's a work of staggering genius. Not.
Pissing off key people when he's in 'beta' launch like he - stupidly - is just says it all. It's precisely the opposite of how HuffPost built itself. Snide comments isn't how Arianna Huffington has conducted herself. She put the hard work in to learn her trade, Draper seems to have nothing but contempt for the way this stuff actually works.
And it's partisan contempt - which is the entire problem with his approach thus far and why Prescott is far more likely to suceed. Despite all the rhetoric and colum inches just look at the content, the product. Where, for example, is the anti-third runway article?
"60 million people" aren't going to visit a clearly partisan (and dull) website. If Draper thinks otherwise he has everything left to learn. Which he appears to have no interest in. Because he already knows it all ...
Over the pond, the key difference is that it's not like the Republicans (GOP) are starting from nothing. (Which is my sad characterisation of Labour's position).
As with conservatives here, they have some very smart webbies, like Patrick Ruffini, who have been helping them for some years now. But they've been way outgunned by the Democrats for a while now on all online fronts, most importantly in the lack of enthusiasm and lack of smarts expressed in online by the party itself.
This is changing. On websites like RebuildtheParty.com, directly inspired by Obama's efforts, more than 1,300 people have submitted ideas for using online social networks to modernize how the party raises money and mobilizes supporters. Five of six candidates in the 30 January election for Republican National Committee (RNC) chairman have endorsed the coalition's plan to make "winning the technology war with the Democrats ... the RNC's number one priority in the next four years."
The conservative wing of the American blogosphere in pretty large - and influential, they perpetuated a lot of vote winning memes in the election - and they are supporting the politicians about-turn vis online campaigning.
The problem left to be dealt with is that - like Labour - the GOP has always had a top-down approach to the Internet, using it primarily to deliver campaign messages rather than mobilize supporters.
At a conference last month at Harvard's Berkman Center for Internet and Society, Mike Connell, a longtime GOP web consultant and leading member of McCain's Web team, listened to Obama's Internet gurus tout their use of online organizing. He was skeptical. "Conservatives are more likely to look for information online than look for a group they can join," he said.
The other half of McCain's Web team, Rebecca Donatelli, agreed. "Our users are not using the Internet in the same way," she said. "You're reaching different audiences." She admitted, "there are a lot of opportunities for us to grow," but defended the campaign's approach, insisting that it was simply "out-resourced."
But it may not just be a question of the right vendors (or consultants) it seems to be about a more basic understanding of the interactive - and somewhat anarchic - nature of the Web. A joint examination by the Toni Stabile Center for Investigative Reporting and the Berkman Center during the 2008 presidential campaign revealed a fundamental difference in the candidates' approach to blogging.
The study found that while the Obama campaign reached out to activist bloggers in order to communicate with campaign volunteers and feed them into its online social networking site, My.BarackObama.com, the McCain campaign took a top-down approach to the horizontal network of blogs and used it as an echo chamber for its ideas.
This approach is partly explained by the fact that McCain's blogger outreach coordinator, Patrick Hynes, heads a firm that advises corporations on how to use the blogosphere as part of their public relations strategies.
In 2006, he was accused of masquerading as a 20-year old blogger to promote the telecom corporation Verizon's position on cable regulation. That same year, he blogged in support of McCain without disclosing that he was on the payroll as a political consultant for McCain's political action committee, Straight Talk America. Not long afterward, Hyynes was outed by the National Review's Jim Geraghty.
As president of New Media Strategics, Hynes touts his understanding of "how bloggers receive and process information... what energizes them and, just as important, what turns them off." One of the company's services is "alliance building," which makes use of its existing relationship with bloggers to "create powerful alliances to deliver your brand message and reputation through the New Media."
When McCain became the GOP's lead candidate, Hynes reached out to "top-tier, right-of-center bloggers" such as Red State's Erick Erickson, Hot Air's Ed Morrissey, Jim Geraghty at National Review Online and Glenn Reynolds - aka InstaPundit - at Pajamas Media.
We pitch stories to folks online in much the same way a campaign pitches to talk radio journalists. We give them our information, and try to give them our angle [aka 'talking points']. Usually when I'm talking to them its not a big stretch to write something that would agree with our world view.
Doesn't this sound just like how NuLabour might approach 'new media'? Like something Draper might say?
Hynes touts this service on the New Media Strategics website as a "blog release" - conceptualizing, drafting and delivering "blog-friendly content (including podcasts and vodcasts) for placement on friendly or relevant blog venues."
It was all about getting information down from the top of the campaign to individuals. That's why we started the McCainNow.com and LetsGetThisRight.com and... social networking sites so that supporters could build a network.
Marston said his groups received no financial support or direction from the McCain campaign, but were so involved among online activists that Meghan McCain (John McCain's daughter) misidentified Marston as the "McCain e-campaign coordinator" on her blog.
Now he is working to register Let'sGetThisRight.com as an educational foundation and political action committee. "Adversity is a terrible thing to waste," said Marston.
Says Karl Rove's IT guru, Mike Connell:
The blogosphere is not just another communications channel. It is an activism channel, a fundraising channel. We're getting caught up on that point of view.
Many conservative activists have looked to groups such as MoveOn.org for inspiration. MoveOn was formed in response to the impeachment of President Bill Clinton, it has been cited in some accounts as a factor which helped propel the Democratic Party to power in the 2006 midterm US Congressional elections.
"I believe we should be looking at the left as the model," said David All, founder of TechRepublican.com and Slatecard - a website modeled on ActBlue.com, which provided important fundraising infrastructure for Democrats.
All acknowledges that MoveOn.org was organic in its growth, but says the left structure is actually "very top down, even Barack Obama. They just do a good job at making an illusion that people are connected through others. You get an email from someone who lives in your zip code and you think that's bottom up, and its really just a very smart directive from within the top campaign structure."
Some of this is true - staying 'on message' had a certain resonance during the campaign because the fear of an electoral loss remained so great amongst Democrats. This may not remain true if Obama pisses off the netroots. There's already been signs of this over the choice of Rick Warren for the inaugural and through some dodgy manipulation of contributed priorities on the handover website, change.gov.
But all the new technology won't help Republicans unless they have a message that appeals to the grassroots - a very key point in understanding why and how Obama's online tactics worked as well as they did (compared to - say - Hilliary's).
"I get frustrated with all this talk of what technology we need to build," said Jon Henke, formerly New Media Director for the Republican Communications Office, and co-founder of TheNextRight.com.
Unless you have an idea of what you want to do with it, it doesn't matter.
Ultimately, Henke argues the grassroots:
Needs to develop its gravitational pull with a compelling story.
Cue John Prescott.
Says All:
Republicans have to find a message, then we need a messenger, or vice versa. And from there we'll start building the tools. Amazing tools will never build a house. You have to have a carpenter who can use the tools to build a house.
For NuLabour, this ain't Derek Draper. Shock - it might well be John Prescott.
PSF reports today that LocalDirectGov, primary hate object for local government webbies, is to be revived after a twelve month 'hiatus'.
Like a delicate flower gently awakening from a long dark Winter's slumber, Local Directgov made its return last week – and immediately announced plans for another of its famous national link-gathering exercises (famed mainly for having cost millions and delivered next to nothing), this time involving around 150 councils in England.
Cameroon? Osboon? Millions (and it really was millions), wasted? LibDems? Scandal? Anyone?
Presumably the first job will be to correct all the now broken links after the 'hiatus' ... Only it won't be a Whitehall bureaucrat doing this but a far more expensive so-called method involving people with far better things to do.
More: in that past post (August 2007) I discussed the DCLG's then new web 2.0 efforts. I just clicked through and there's nothing about localdirectgov in their highly controlled and pretty empty forums and a grand total of one blog.
Here's the latest video from Ken Livingstone's campaign
Er, where are the gays? Nowhere. I sat through all the vids on the YouTube channel. Absent. And this isn't a minor point - gays are a really big part of the London electorate, maybe a million Londoners, and a lot of them are not voting for Ken and practically all of them use the Interweb. AKA - in this tight election, there's your winning margin.
A gay targeted vid would 100% definitely go viral, but the whole vid campaign is just .... I'm holding my head in my hands. This is just one example. Views for these vids are in the hundreds, which is pathetic and just not worth bothering with unless you're going to at least attempt to make them go viral.
They're actually running Google ads (which they need to, he isn't top search hit on his own name, though it has improved), but the link sends you to a 'Be Involved page' - not what it's advertising. Basic, basic 'I could scream' f*** up. YouTube isn't plugged on the main landing page. The website is text, text, stale, stale.
Are they (I doubt it) and if not, why not, involving tekkie supporters in this campaign? There's a lot of donkey work which can be 'devolved'. Or are they just whingeing on about 'not enough time' or money? Is it just 'top down' like Hillary's campaign?
Not that Boris is doing that much better. Try a YouTube search for 'Boris Johnson' and his channel is nowhere. And the viral vids on Boris (thousands of views) aren't complimentary. On BackBoris, YouTube is pretty much invisible.They should thank god for Iain Dale and the other Tory bloggers who actually have a significant web presence. On the plus side, they're running no Google text ads (they don't need to, he's #1 for his name) and Boris is dominating searches:
Paddick, now that he has some real expertise on board, has a in-yer-face great site. This is how to do it and I am hugely impressed. It's pretty much a carbon copy of US and Australian tried'n'tested methods (because they work). With some amateurish LibDem stuff embarrassingly tacked on at the bottom.
Here's his (snaps fingers) wor-king, wor-king, wor-king lead video:
Though it's sitting on a LibDem channel not a Brian Paddick channel, which is a mistake. This branding I can imagine someone who knows what they're doing yelling about - and losing. Actually, it smacks of 'we're going to lose but please vote for some Libdems ... ' And is Brian saying brianpaddick.com, brianpaddick.com, every chance he gets. Can't because for some bizarre reason he doesn't own it. It's brianpaddick.org - and is that being plugged at every single opportunity? Er, I doubt it. Why bother? He's wooden on TV.
Come on Ken's campaign! I have emailed suggestions but they're ignored. I have the button but they don't list me, just the in-crowd. Do we have to beg or are you plain deaf? It's both tiresome and a losing strategy.
Techpresident ran a good summary of how the Obama campaign in California used various web-based tools to connect offline with online — and get out the vote.
This is crucial stuff for those seeking to convince UK and other parties and politicians to invest more in online but we don't yet have real studies or much data on offline effects, i.e. how many extra votes, new voters, convinced late deciders or new organisers the online campaigns have generated over previous tools, such as direct-mail, or traditional shoe-leather methods. This will undoubtedly happen in the post mortems but the evidence already points to a real effect, particularly in generating momentum.
As I noted earlier, Obama's online edge obviously hasn't pushed him over the top but traditional negative campaigning has been seen to hold him up. Similarly, Ron Paul's massed online supporters couldn't translate that into votes, although they did work alongside a central operation which didn't properly harness that energy.
As web campaigning guru Patrick Ruffini puts it: "Ultimately, it’s all about fundamentals. If a candidate doesn’t have mainstream appeal and isn’t ready for prime-time, Internet activism isn’t going to make a difference." There are a lot of competing, complex factors in actual vote generation which will only be unpicked and properly analysed later.
Online to offline
The two main tools which Obama has used are:
a social networking tool that helps self-organisation
a tool which translates that into a get-out-the-vote operation
Get-out-the-vote for Obama used a - crucially - distributed deployment of the Voter Activation Network (VAN). It can generate what's called 'precinct walk and call sheets' as well as a virtual phonebank and lots more.
Republicans have used the Voter Vault database from the late nineties and very effectively in the 2000 and 2004 Presidential, but in a closed and centralised way (the Tories also have this). This was enhanced by using commercially available data right down to pizza toping choices to profile potential supporters.
VAN was deployed by the Obama campaign using volunteers who went through a Camp Obama training session, which could either cover a weekend or ten minutes training via video and written tutorials. Much of the work in developing the tools was done by volunteers. What it utilised was in-group, including Knitters for Obama, and local contacts contained in VAN.
An initial 105,000 contacts statewide through the social networking tool
Of those, more than 10,000 signed up to be precinct (local) captains
7,000 or so VAN login accounts were deployed
Of those, four to five thousand became active
Those people then managed more than 60% of the average 100,000 contact attempts per day, 40% came from more traditional phonebanks. In the whole state more than 10% of eventual Obama voters had been contacted by a neighbour — which is unprecedented.
Campaign geek volunteers also developed a predictive analytic model using live feedback from those calls to refocus pro-actively on more specific demographic pockets.
The Clinton campaign in California focused on absentee, early voters using the Catalist toolbox.
Other impacts
What the better use of volunteer energy in California meant for the Obama campaign was more central resource spend available for the other Primaries on Super Tuesday and the following eleven straight wins. Plus the bottom-up drive led to Obama's one million donors — by some counts already as many individual donors than the entire Bush campaign of 2000, and almost as much as Kerry 2004.
Some of the issues which remain unresolved or in early development are:
scaling up and strengthening capacity
can these volunteer networks be used to repel smears?
earlier use to target mail-in voters (as Clinton has done)
retaining and using volunteer energy post-campaign
what will the diversification of fundraising away from big money interests mean?
what will happen when all campaigns are using the same toolboxes and tactics?
Marketing misses
What's been missing thus far is much use of online marketing energy and tools, in particular geo-targeting. This is the method of determining the physical location of a website visitor and delivering different content to that visitor based on location, such as country, region/state, city, postcode, organisation, ISP or other criteria.
Email marketing still dominates expenditures (62%) with display, search and video ads just 11% of online budgets (the balance is for web development, with many more local candidate sites). Only $78m is expected for total online spend by all candidates in the primary campaign. Which could be less than the Clinton campaign spends on doughnuts and pizza runs.
What web advertising there has been has actually been dominated by McCain and Romney with the Obama campaign spending very little, although they did run "Have you tried the convenience of early voting? Find your early-vote location" ads in Texas. These drove users to landing pages featuring a video message from Obama but apparently didn't work so well on the day for potential volunteers. The Clinton campaign has run virtually no web ads.
All these tools and techniques can also be employed elsewhere.
In the UK internet use is already by a majority, is growing over other media use and is only going one way - up. I would imagine that the Tories are ahead of the game on this (my impression, though I'm advised it may well be the Libdems - it's definitely not Labour) but once the real facts have been unpacked it would be a huge mistake for the other parties to just think 'fundraising' and not recognise that - as well as having a compelling candidate - running from the bottom-up, empowering supporters and making use of the Web's power is really what's behind Obama's success.
Ian points me at a Ken supporter website, which is dire, possibly worse than useless as it's not responding at all to the smears.
Brian Paddick has a website too. Plus Facebook/Twitter but they're unused - which, again, is worse than useless because an untended web presence provokes a general feeling of neglect. All the US campaigns learnt that lesson very quickly.
Brian does have more 'standard' web campaign components than Boris though, including SMS, which is pretty sophisticated (Obama only started that a few months ago). Like this banner:
Plus the LibDems do have an organised and networked presence online and have had for a while. Experience helps and may help Brian but I would expect the Tories to copy him.
Douglas loves Barack Obama's website. Actually, you could now look at all the Democrat candidate sites and many Republican's and say similar things. A year ago some were leading but everyone's caught up - so there's precious little first mover advantage. However for both Obama (youth) and Ron Paul (Libertarians) their natural supporters are web-savvy anyway. So there is an advantage for them in being able to use the web to organise/fundraise their base where it was much harder before.
The problem for Ken is that he's a bit like Guiliani in his approach to online. It's very obvious that it's not a serious factor in his campaign. As time wears on, this will become more and more obvious - and cost him votes.
Thousands of schoolchildren have made it their mission to break through internet filters in schools meant to stop them surfing 'social network' websites such as Bebo, MySpace and Facebook.
More power to them.
Privacy International says that Google has the worst privacy policies of any Web company. They have a "comprehensive consumer surveillance and entrenched hostility to privacy," it's claimed.
The problem I have with this is that privacy campaigners don't seem to ever realise that the foundations of all Web businesses is consumer trust. This is why banks make special efforts. If Google is ever caught out seriously it will pay in lost business.
Media types are apparently on the hunt for an anonymous blogger making life hell for BBC3's young Controller, Danny Cohen. Thetvcontroller is great satire.
ZDNet interviews Sir Tim Berner-Lee[VIDEO], the Director of the World Wide Web Consortium at the MITX (Massachusetts Innovation and Technology Exchange) Technology Awards. He sounds terribly mid-Atlantic and talks about the (drumroll) 'semantic web'. He doesn't like APIs, he wants you to think SPARQL.
The LibDems put down a motion in the Commons on Friday on the 53rd Anniversary of the death of Alan Turing.
I was shamefully corrected (thanks Seb) and, as I've a mo, here's Alan's lifestory from Andrew Hodges tribute website (my emphases):
Who was Alan Turing? Founder of computer science, mathematician, philosopher, codebreaker, strange visionary and a gay man before his time:
1912 (23 June): Birth, Paddington, London 1926-31: Sherborne School 1930: Death of friend Christopher Morcom 1931-34: Undergraduate at King's College, Cambridge University 1932-35: Quantum mechanics, probability, logic 1935: Elected fellow of King's College, Cambridge 1936: The Turing machine, computability, universal machine 1936-38: Princeton University. Ph.D. Logic, algebra, number theory 1938-39: Return to Cambridge. Introduced to German Enigma cipher machine 1939-40: The Bombe, machine for Enigma decryption 1939-42: Breaking of U-boat Enigma, saving battle of the Atlantic 1943-45: Chief Anglo-American crypto consultant. Electronic work. 1945: National Physical Laboratory, London 1946: Computer and software design leading the world. 1947-48: Programming, neural nets, and artificial intelligence 1948: Manchester University 1949: First serious mathematical use of a computer 1950: The Turing Test for machine intelligence 1951: Elected FRS. Non-linear theory of biological growth 1952: Arrested as a homosexual, loss of security clearance 1953-54: Unfinished work in biology and physics 1954 (7 June): Death (suicide) by cyanide poisoning, Wilmslow, Cheshire.
"With 60% of respondents saying they want more government services in one place online, all of the insights we gained will be taken into consideration as we plan the future of Directgov."
Sounds like a leading question to me. I hadn't noticed the public clamouring to have their services all just through DirectGov.
Customer satisfaction is now the most important issue for websites, according to new research by ForeSee Results.
Consumers look at more factors than price, according to the study. Offering the lowest price isn't always the best strategy; it increased overall satisfaction for only 5 percent of the top 100 online retail sites. "Site experience and brand, if improved, will have the biggest payback to retailers," said [Larry] Freed, ForeSee CEO. "On the opposite side we have price, generally the lowest of any other elements."
Retailers that don't allow consumer ratings and reviews, or editorial reviews, on their sites risk letting consumers go elsewhere for the information and transacting with another commerce site, according to Freed. "Those that get reviews are generally more satisfied and apt to purchase than those who did not," he said.
SpyBlog seems to be moving around the web (ahem). But it is one of only a few places watching the Government's "vague plans to try to censor the internet".
First up in their 'argument', Wikipedia. Listen, Newsnight, not only does the MSM NEVER admit it's mistakes but scientific study has demolished many of your arguments. Just look at this Nature story from 2005 comparing Wikipedia with Brittanica (the BBC covered it). Guess who's winning? It's not the MSM.
BBC News job cuts are obviously already affecting Gavin Esler's research assistance.
UofC psychology researchers have found another use for Second Life: improving understanding of Schizophrenia. According to The Big Issue, they've set up a Virtual Hallucinations building which will simulate the world as a schizophrenic experiences it. Examples include: voices, changing reflections in a mirror and a bookshop which appears to have fascist literature.