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Thursday, August 23

Milton Keynes betrays Keynes

google search milton keynes
The Guardian reports today that:

An independent website about life in Milton Keynes has failed in an attempt to win access to data on the same terms as the local council's official site. The decision by the government's watchdog on public sector information illustrates the weaknesses of rules supposed to encourage the re-use of official data.

The Milton Keynes case concerns a four-year battle by a web design company, Zero-Now, for access to information about public services held on a council database called the Community Online Information Network. Zero-Now wanted up-to-date information for use on its website miltonkeynes.com. However the council preferred to make the information available through two official websites, run by a contractor partly owned by the council, milton-keynes.gov.uk and mkweb.co.uk.

The opsi logo (OPSI) [Describing themselves at "at the heart of information policy, setting standards, delivering access and encouraging re-use of public sector information"] failed to uphold the complaint - on the grounds that the contractor with access to the database was performing part of the council's "public task". So, as no re-use of the data beyond the public task was taking place, Zero-Now had no grounds for complaining about unfair terms. However OPSI decided there was "room for improvement" in the way Milton Keynes handled information, and made five recommendations.
These are:
  • OPSI suggests that the PSIH [Milton Keynes Council] should implement its draft re-use policy as soon as possible, and encourage the re-use of its information.
  • OPSI suggests that the PSIH considers undergoing the IFTS Online assessment process.
  • OPSI suggests that the PSIH publishes a standard licence on its website or considers mandating OPSI to license the PSIH’s material through the PSI Click-Use Licence.
  • OPSI suggests that the PSIH should publish details of any exclusive licensing and publishing contracts on its website.
  • OPSI suggests that the PSIH should publish a statement of what constitutes its public task.
However ...
PSIH would only be under an obligation to allow re-use in circumstances where re-use had already taken place either by the PSIH itself or by a third party.
So, the Council is entitled to deny access just so long as it refuses access to everybody. Great logic there. Plus it is entitled to 'exclusive contracts'. Somehow this 'encourage the re-use of its information'.

Sounds like OPSI needs to stop handing the job of reconciling these two opposites to someone else.

What's interesting is that there is a huge shade of grey here, because Zero-Now are nothing but a commercial enterprise and the Council dominates MK Web traffic.







The 'Official website for Milton Keynes'?!? Ya gotta love the chutzpah.

One look at MKWeb - #1 in Google for 'Milton Keynes' - tells me that it's taking it's community responsibilities online far more seriously. You'd like to hope it would be because it's council- sub-contracted and presumably Zero-Now's management there is suitably managed.



But despite all that, this still doesn't mean that Zero-Now shouldn't have rights to the Community Online Information Network stuff to use elsewhere, as a 'council person' (or OPSI) might think.

As The Guardian explains at length in the Free Our Data Campaign, this is about boosting the economy, amongst other reasons.

If this company - who do have a strong website of their own, marketing-wise - can do interesting things, imaginative stuff taking ideas from other websites, then surely the Council can reuse that elsewhere? Surely that helps the city? Put that in Zero-Now's contract.

It's worth noting that this also supports women in the economy.

There are many ways, through providing widgetised access to edited content, for example, like many a website does, that the Council can deal with them and everyone else. And can also provide access to - say - the local paper. or the local college or the local history buffs.

Even though the Council sites dominates on 'Milton Keynes' local sites thrive because people use them. Increasingly. Hence target the elderly, youth and radio four listeners (I'm characterising). They can have some screens, maybe one can be a (revised) 'PSI Click-Use Licence' - click - and you get a widget ...

I know there's this and there's that with government rules and scales and balances but this is 2007 and the Web is now several years ahead of government, especially slabs of it like the OPSI.

Where's the leadership to drive the changes which are needed? Who in government is doing that job? Gordon Brown? The Millibands? When did you last see a politician make a joke about their web-ignorance in public and be called on it by a MSM journalist, or themselves laughed at like they're an idiot and they need to get with the program? Huh?

One of the reasons I sound annoyed is because I was on a train the other day surrounded by teenagers talking Myspace this and Bebo that. The disconnect between their new world and the land of the OPSI's and most politicians is vast and agencies like OPSI and the COI are letting them down.

Another point which I doubt the Council is considering is that if Zero-Now really are as good at SEO as they claim then maybe they have something to worry about. However, given that a quick Google search reveals 933 incoming links to MKWeb versus 3 for miltonkeynes.com, and given that this represents the standing start trusted sites have, then they shouldn't worry about too much traffic disappearing into a commercialised front-door.
"The difficulty lies not so much in developing new ideas as in escaping from old ones", John Maynard Keynes.
Give them access, manage that access and leverage benefits for yourself. Like other websites do.

Wednesday, August 22

Network TV · Eyeballs crashing but TV ads still work


Jeff Jarvis has looked at a new IBM study (he hat tips Om Malik) of (First World) media use.

  • TV networks’ share of online TV viewing is only about 33 percent, below YouTube and barely ahead of Google and social networks in the U.S. — and the alternatives are only beginning (in the life of internet video, it’s only 1954).
  • Says IBM:
    The global findings overwhelmingly suggest personal Internet time rivals TV time. Among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.
  • 63 percent in the U.S. said they would watch advertising before or after quality, free content (34 percent said they’d be willing to pay). Speed up, advertisers.
  • “Content” is now, at last defined as conversation as well. Use of content services: 45% social networks; 29% user-generated sites; 24% music services; 24% premium video content for TV (not sure what that means); 18% online newspaper. Ouch.
  • 58% have already watched online video and 20% more are interested.
  • DVRs are good for TV: 33% watch more TV as a result (58% the same)
  • 74% contributed to a social network; 93% contributed to a user content site. Who says that forums are only for nuts, blogs for early adopters, and photo services for geeks? Everybody’s making content.
  • Why do they do it? Feel part of a community, 31%; recognition from peers, 28%. Conversation.
  • Primary reason for viewing content on a user site: 46% said the recommendation of a friend.
  • But here’s the fly in my future-of-advertising ointment. Asked which ads “most affect your impression of a product or company,” TV commercials on major networks got the lion’s share.


NASA's Second Life



Great cartoon from Federal Computer Week.

At least three agencies have property in Second Life: CDC, NASA and the National Oceanic and Atmospheric Administration. NASA’s Ames Research Center has been particularly innovative in its use of Second Life, which gives the center a global tool for reaching and educating people they might not otherwise reach. NASA has even hired an intern in Second Life.
Still can't see the relevance for Borsetshire Council though ...

Conversational Marketing



Marketing is undergoing a dramatic shift as social media takes hold.

In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media.

John also helped launched the Web 2.0 Conference. He has some great insights into the transition the industry is in the midst of, and vital information for anyone involved in marketing in the current media landscape.

Council website usage: huge differences?


We have started exchanging Google Analytics view access with six other councils and one thing stands out like a sore thumb: huge differences in usage.

It's a wide variety amongst us - big city, little city, rural, Scottish city etc. And between our relatively wealthy city and the poorest one we're exchanging with the web use is different by a factor of 3.5, taking population into account of course.

Even taking special factors, like tourism, into account that's an enormous difference.

Here's Visits Per Capita, based on Feb 1-Aug 14 total visits, excluding internal traffic and just counting the Council website (not other sites):

  • 1.1 - poorer district
  • 2.4 - city
  • 2.4 - small city
  • 3.0 - large city
  • 3.6 - small city

DirectGov's new boss


Michael Cross interviews the new chief of central government portal DirectGov, Jayne Nickalls, for the Guardian.

Not wanting to slag off the poor women as she's just walked in the door but this sort of thing is a bit of a warning:

A report, Power of Information, published in June by the prime minister's strategy unit, has questioned the whole basis of the way government works on the web. Rather than trying to control electronic information, it argues that Whitehall should let go, for example, by giving citizens' groups access to (non-confidential) government data to create self-help websites and encourage civil servants to chip in openly to blogs, wikis and social networking sites.

One of the report's authors was Tom Steinberg, interviewed in these pages in January, whose MySociety group fired a warning salvo at the government's ambitions when it created one of the best running jokes on the web: directionlessgov.com. It mocks Directgov by racing its search engine against Google's. (Generally, Directionless wins.)

Unfair, says Nickalls. "Directionless does work a lot of the time. But it misses the point that Directgov joins up information for the citizen in a way that they understand. If you do a Google search you will get the information from a number of places and the citizen has to do the linking up for themself."

Why not just say 'one of our priorities is going to be to ensure we're #1 in Google so we're there for the citizen right at the gate and we can help them find what they want from where they actually are.'

The rest of Cross' article suggested to me that Nickalls thinks success online is all about branding. It's not, the thing's got to work for one thing and it's got to give the customers what they want and, actually, anticipate what they want (back to the BBC Web Principles).

Many a brand has been burned online by focusing just on branding. And see yesterday's Jakob Nielsen post for a warning about how easy it is to put money down drains chasing that.

I wonder if Cross edited this out but Nickalls take on Power of Information would, actually, be interesting. Has she read it?

Another concern is the coverage of local government in DirectGov — absent in this article, as usual.

The biggest source of friction between DirectGov and local government is that they appear to want our traffic but on what basis? Where's the evidence that customers want to deal with my council via DirectGov?

Last year's £12m marketing exercise for local services (via DirectGov) gave very little benefit to local government - handing us the cash, or spending it on something like the American government's Web Managers University, would have had better, more sustained, effect.

Another source of friction is the absence of any channels whereby DirectGov supports local government in other ways — an excellent example of which is their new relationship with Google (they're partnering with them on mobile) and leveraging that for all our benefit.

It is a major hole that local government by-and-large hasn't got it's act together with search engines. Many councils just don't have the capacity. That's best accomplished in partnership with Google (my posts ad nauseum), and DirectGov could facilitate that but, unfortunately, experience tells me that this may well just not occur to them. Another example would be sharing what they've learned about usability.

Cross says:

Her empiricist training left a mark - she comes over as someone who prefers facts to opinions.

Let's hope that's true. I'll give her the benefit of the doubt, for a while!

Tuesday, August 21

Jakob Nielsen comes clean: unethical ads pay


In the current Alertbox Jakob Nielsen sez:

I've been reluctant to discuss one of the findings from our eyetracking research because the conclusion is that unethical design pays off.

In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. Of course, instead of being an actual system message -- such as "Your Internet Connection Is Not Optimized" -- the banner is just a picture of a dialog box, and clicking its close box doesn't dismiss it, but rather takes users to the advertiser's site. Deceptive, unethical, and #3 among the most-hated advertising techniques. Still, fake dialog boxes got many more clicks than regular banners, which users had already started to ignore in 1997.

<>

We know that there are 3 design elements that are most effective at attracting eyeballs:
  • Plain text
  • Faces
  • Cleavage and other "private" body parts
<>

Users don't fixate within design elements that resemble ads, even if they aren't ads ... Even when we did record a fixation within a banner, users typically didn't engage with the advertisement. Often, users didn't even see the advertiser's logo or name, even when they glanced at one or two design elements elsewhere inside an ad.

<>

Several readers have asked whether banner blindness extends to search engine ads. It doesn't: text ads on a SERP get a decent number of fixations. The other exception is classified ads. Finally, it's possible that commercials that are embedded within a video stream get viewed; we haven't researched this yet. So there are either 2 or 3 exceptions to the general rule that users avoid looking at ads on websites.

<>
  • The more an ad looks like a native site component, the more users will look at it.
  • Not only should the ad look like the site's other design elements, it should appear to be part of the specific page section in which it's displayed.
<>

When you advertise through an advertising network, your ads will get fewer fixations than if you contract directly with the publisher for a specific placement and design your creative to fit that spot. As a result, you should bid less for network ads than for customized ads that you place yourself.

The honesty and rigour displayed in this post shows why Jakob is still someone worth reading, whatever web designers say.

New citizen video activism

Speak. Truth. To. Power.

Great story from New York. Guy calling himself Jimmy Justice videos Traffic Cops breaking traffic rules — parking by a fire hydrant whilst getting lunch for example. Here's his YouTube channel.

He hides his identity because he fears retaliation.

“The complaints have not been answered,” he said. “So I had no other method of recourse. I had to bring it to YouTube and bring it to the people what life is like in the city for the average man who has to live in the city.”





Jeff Jarvis reports that when Jimmy got onto the Today Show (NBC's breakfast show) they labeled him: “It’s a little obnoxious. Do you not worry about coming off as an obnoxious, aggressive guy here?”

My local cycling campaign is doing the same - showing the risks cyclists are under from motorists at various 'pinch points' around the city.

Gee, that's close ...



How would activists have shown this problem before YouTube/GoogleVideo? You couldn't. And how long before someone catches a UK official in-the-act and that goes mainstream?

UK deporting Iranian lesbian to likely stoning


An Iranian lesbian, Pegah Emambakhsh, is to be deported from the UK even though it is well known that her life will be in danger if she returns to the theocratic state.

I have posted before about the Deathzone for gays and lesbians which is Iran and Iraq — she fled after her lover was arrested, tortured and subsequently sentenced to death by stoning. It is certain that she will be arrested and tortured if deported back to Tehran.

The local MP, Richard Caborn (office: 0114 273 7947), should be ashamed of himself for not supporting her. She was due to be deported yesterday but he finally spoke up at the last moment, after being exposed by gay activists and local campaigners, thus postponing her deportation.

If you want to support her, I'm told that raising this publicly and widely is the best support for her — now it's only legal moves and pressure that will save her, she is now due to be deported next Monday (August 27).

Iranian Queer Organisation has more. She is being supported by asylum campaigners in Sheffield (but their website is down).

Obama and accessibility

Just sent this to the Obama website (hillaryclinton.com is consistent).

Hi

I love your site and have blogged about it - but your lack of attention to accessibility concerns me. Simple alt-text on images is missing.

I may be a foreigner but I bet a few Americans would be similar unimpressed.

Otherwise, go Barack!

Paul Canning

p.s. please fix the 'alt text' - it's the least you can do.