The end of the HomePage?

Jeff Jarvis is usually a great read and he has very interesting things to say about After the page.

It’s time to break out of the old page and its now-common interpretations. But to what? I see a few possible models for a new architecture of the home page, the page, the site — hell, of the web itself. These models are not mutually exclusive, nor are they comprehensive.

I'm intrigued that one of his models is 'shows'.

Maybe I want you to make a show for me; maybe I want a more passive experience: Feed me. But I don’t want to be fed what everyone else is fed. See Dave Winer’s request to get news without the story he has tired of. See also Facebook’s news feeds, which Mark Zuckerberg says are algorithmic, giving you news the system thinks you want based on your network, your stated preferences, your use, its smarts.

Now mash all this together: In one corner of my screen, I have a show; Along the side, I have lots of feeds. On the other side, I have dynamic, constantly updated widgets. This stuff comes from anywhere and everywhere — from my own network of news sites, from friends, from friends of friends. It can be fed through any device. In fact, it may not even have a screen; what if it knows I’m in my car and can only talk to me? when the system knows my only tether to the net is a phone, it sends me just what it knows I need to know and when I get back home it catches me up on what I missed. While at home, it projects what I need to know on screens or walls, and This isn’t just beyond the home page, it’s beyond the page, the browser, the screen, the computer.

And he clips Seth Godin on the same meme:

Companies may have a website, but they don’t have a home page in terms of the way people experience them.

Dat's the point: whither the 20% and lowering use homepage.

So what's a homepage? Is it iGoogle?