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Wednesday, August 8

Bytes · When managers read - Social networks regionalised - Incentivisation



Thanks to Jeff Kaplan for spotting this.

  • According to the new Hitwise Election 2008 Data Center, Ron Paul is demolishing the rest of the Republican field with a 44.2% market share in the week ending August 4, compared to 16.1% for Mitt Romney and 11.8% for Rudy Giuliani. On the Democratic side, Barack Obama has the lead with 40.6% compared to 24.2% for Hillary Clinton and 18.4% for John Edwards. When you stack all the candidate websites against each other, Obama and Clinton jointly eat up 43% of the entire market, with Paul in third at 15%.

  • David Wilcox has posted yesterday's Public Sector Forums story about the dodgy bidding process for a new 'online Innovation Exchange for the Third Sector'.
  • Dave Briggs also comments on the innovative bid (which lost, and which Wilcox was involved with) and how they used Facebook.
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Top social networks by global region

Worldwide Growth of Selected* Social Networking Sites

June 2007 vs. June 2006

Total Worldwide Home/Work Locations Among Internet Users Age 15+

Source: comScore World Metrix

Social Networking Site

Total Unique Visitors (000)

Jun-06

Jun-07

% Change

MySpace

66,401

114,147

72

Facebook

14,083

52,167

270

Hi5

18,098

28,174

56

Friendster

14,917

24,675

65

Orkut

13,588

24,120

78

Bebo

6,694

18,200

172

Tagged

1,506

13,167

774


Worldwide Daily Visitation of Selected Social Networking Sites

June 2007 vs. June 2006

Total Worldwide Home/Work Locations Among Internet Users Age 15+

Source: comScore World Metrix

Social Networking Site

Average Daily Visitors (000)

Jun-06

Jun-07

% Change

MySpace

16,764

28,786

72

Facebook

3,742

14,917

299

Hi5

2,873

4,727

65

Friendster

3,037

5,966

96

Orkut

5,488

9,628

75

Bebo

1,188

4,833

307

Tagged

202

983

386


Visitation to Selected Social Networking Sites by Worldwide Region

June 2007

Total Worldwide Home/Work Locations Among Internet Users Age 15+

Source: comScore World Metrix

Social Networking Site

Share (%) of Unique Visitors

Worldwide

North America

Latin America

Europe

Middle East-Africa

Asia Pacific

MySpace

100.0%

62.1%

3.8%

24.7%

1.3%

8.1%

Facebook

100.0%

68.4%

2.0%

16.8%

5.7%

7.1%

Hi5

100.0%

15.3%

24.1%

31.0%

8.7%

20.8%

Friendster

100.0%

7.7%

0.4%

2.5%

0.8%

88.7%

Orkut

100.0%

2.9%

48.9%

4.6%

0.6%

43.0%

Bebo

100.0%

21.8%

0.5%

62.5%

1.3%

13.9%

Tagged

100.0%

22.7%

14.6%

23.4%

10.0%

29.2%


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  • ClickZ good stuff> The Site Map: Gateway to Optimization + Is Web Analytics Really That Difficult?

  • eGovernment@large talks incentivisation: he thinks financial incentives for doing government business, like paying tax, online "may have had their moment" but he's basing this on "we might have reached the point of critical mass in e-government" because there are hundreds of "government services online."

    Huh? Even 'transactional' can well mean an unusable form, at best, in the current rating mechanisms. That's not really 'services online'. Incentives are about taking this stuff seriously, it's the sort of action a 'normal' website would do, and would have the side-effect of driving usability and driving customer-focus. These sort of baselines always strike me as dodgy. Success/'take-up' is defined against what? Who?

    I would love to know where we really stand against Singapore, Latvia, Canada and others — who's measuring that? (+ no I mean eGov, not broadband take-up).
> Me: Online transactions: 18% > 25% - how?


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