Why is the UK press ignoring Bebo?

NMA today:

[UK owned] Bebo has overtaken search giant Google as the most viewed web site in the UK, according to new research [ComScore] out today.

The news comes in the same week that Bebo signed a deal with Yahoo! that will see the internet giant sell advertising for the social network, integrate Yahoo! answers within its platform and develop a Bebo-branded browser toolbar.

Here's Bebo Vs MySpace in UK Google Search traffic Vs. UK Press coverage (Google Trends):

The thin blue line at the bottom is Bebo's UK Press coverage.

One can speculate why this is the case but it's so huge that it's rather an indictmentof UK Press coverage of the Web in general.