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Saturday, October 17

Notes on #janmoir - don't 'blame' Fry

I've seen a few media reports now on yesterday's unprecedented new media revolt against the Daily Mail.

Of all of them the Huffington Post's takes the biscuit for 'worst take'. They reckon it's about a fight between the Daily Mail and The Guardian. Seriously. I suspect a showbizzy intern selected their quote heavy, googled contribution.

A meme in practically all the reports is the role of Stephen Fry. This has now culminated in a Telegraph piece titled 'Don't laugh – Stephen Fry is giving the orders now.'
Those, like Fry, who are "deeply dippy about all things digital", argue that the internet is the ultimate tool of democracy. But it could just be that historians – if they are so permitted – might look back on this period as the moment when the techno-savvy few seized control of the minds of the many.
The blogger Guido Fawkes seems effectively to run British politics. Ashton Kutcher – actor and tweeter with over three million followers: "life isn't tied with a bow, but it's still a gift" – is our spiritual leader. And Fry? Well, he's bigger than both of them.
Where to start? Iain Dale has a lot more blog traffic than Guido. Not sure what Kutcher's in there for save to keep the 'celeb's rule' idea going (and his Twitter following like that of other Hollywood celebs doesn't seem to translate to followers automatically watching their shows). And as for Fry?

I was actually dipping in-and-out of the #janmoir Twitter stream yesterday and very, very few of the tweets were Fry Retweets. Sure, his numbers are huge but the 'Twitosphere' is far, far, far huger. Presumably far too huge for most journalist's to get their minds around.

By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly.

Edited to add: Thanks to to commentator Ian Hopkinson for pointing to some evidence.

Here's the trendastic tracking of #janmoir

Showing it peaking at 11am - @stephenfry first tweet on #janmoir was at 12:27pm.

What the ubiquitous Fry mentions in their reports are about is a journalistic laziness and the ever-present need for a celeb mention. A real piece of good work would be to actually track #janmoir all the way from where the first rock was thrown out to the furthest reach of the ripples.

Such as the excellent American analyst Evgeny Morozov's tweet:
notes on the new public sphere: Twitter has shrunk the Atlantic and purely local UK scandals are now global news
That's why HuffPost bothered putting Gately on the front page - #janmoir was number one or two trending topic when they woke up, and it had that celeb angle they love. 

It's notable that they've ignored what it by far the most game-changing event on Twitter this week, #trafigura - something which Gill Hornby in the Telegraph thinks is also down to Mr Fry.
From his palm-top device .. he struck a major blow for press freedom – when the Dutch company Trafigura won an order preventing the press from discussing the impact of its pollutants on the African coast, Fry tweeted the details to his vast audience and the gag was lifted.


  1. Stephen Fry setting the public agenda, we'll have Esther Rantzen wanting to become an MP next! Oh.

  2. Check for the #janmoir tag history:
    @john_self first use at 9:35am, @stephenfry didn't tweet until 12:27pm:

    (fine bit of writing if you ask me)

    So #janmoir peaked before Stephen Fry posted anything. (Yuck formatting for that looks horrible)

  3. This drives me mental. Essentially if you’re a twitter user you leave your brain at the door and allow yourself to be opened up to the thoughts and opinions of Stephen Fry and company. Of course we know this to be utter crap, like another commenter has said the #janmoir trend began a lot earlier in the morning but they seem to have taken it upon themselves (and I’m talking about Darren Brown here) to have taken credit for starting the so called campaign.
    It’s tiresome, I really hope all those who complained and commented did so because they were genuinely offended or shocked by the article not because a celebrity decides to make a comment; otherwise it’s a purely pointless exercise.

  4. Rachael - where has Darren Brown claimed credit?

    SomeBeans - thanks for that! I'll use it

  5. Paul - a pleasure to help, I wasn't aware of trendistic before you made the suggestion. (I'm @SmallCasserole on twitter - @SomeBeans was already taken when I joined.)

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