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Tuesday, April 8

Huff Post beats Drudge

Arianna's baby has grown up:

In February, The Huffington Post drew 3.7 million unique [American] visitors, according to Nielsen Online, for the first time beating out The Drudge Report, the conservative tip sheet with which The Post is often compared.
Silicon Valley Insider says that comscore has her beating Drudge in February too. It also notes that:
The outside measurement data is all over the map
Which it is, as I try to double check those numbers. But a trend is a trend!

The New York Times feature says it's worth $200m, which values each visitor at $50 each. Article says it's developing an international news section too, which will be interesting - that's a major gap. They say the aim is to be - good phrase - an Internet curator. Not just a tip-sheet à la Drudge.

This tells a story too:
Staff members also credit much of the growth to moves that have made the site’s commentary more prominent on search engines like Google and Yahoo. More than half of traffic now comes from nonpolitical pages.
As does this:
Despite its number of visitors, it still has a high “bounce rate,” referring to users who visit one page and then leave the site. Drudge still records seven times the monthly page views of The Huffington Post, meaning that readers are frequently refreshing for the latest headlines.
Not enough loyalty then yet. And the growth's presidential campaign driven. Big numbers but it's not the biggest single [American] blog though.

Techcruch beats it on links via Technorati scoring and TMZ on visitors (8.1 million).


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